The last few weeks I have been talking a lot about virtual assistants: how to hire a VA, where to find a VA, how to find a VA who treats your business like her own.   This week I decided to shoot a video...

 A few days ago, I explained the reasons most people don’t launch. But here’s the one I didn’t address:  Avoiding the Technology Landing pages, opt-in forms, autoresponder sequences, embedding videos, double versus single opt in, confirmation pages, abandoned cart emails… there’s a lot to...

Launching products or services online is pretty popular right now. It seems easy enough, right? Create the product, put it on your site and wait for the money to start rolling in. If only it were that simple. Done properly, launches have some very...

Launching online is not as glamorous as it may seem. Actually, most days, it kind of sucks. Sure it seems awesome to the person watching me work poolside. “It must be nice,” they say, “to take your work outside. To work in such a...

Launching a new online product is exhilarating. Watching sales come in, pivoting and changing strategy to match the market, answering questions, holding Facebook Live sessions… There’s no doubt a successful online launch is a living and breathing organism that needs watching, tending and care.  What...

Have you ever looked watched someone else do something that seems impossible and thought, “I could never do that! How is that even possible?” Maybe you feel that way with your launch tech. I had one of those moments this week. And it all had...

A few years ago, my husband and were starting an online business. We pulled out all of the stops, including a spiffy website that was almost guaranteed to convert all traffic to paying customers. It was a thing of beauty. I’m serious. I loved...

Starting a brand new online business can be so exciting! If you’re like most online entrepreneurs, you’ve got a great idea you can’t wait to launch because it’s going to help thousands of people. You know you need three things to start: an email...

Starting a brand new online business can be so exciting! If you’re like most online entrepreneurs, you’ve got a great idea you can’t wait to launch because it’s going to help thousands of people. You know you need three things to start: an email...

Single  v Double Opt in: What do they mean and which one is right for you?