6 Most Common Launch Mistakes

Learn from other people's missteps!

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by Tracie in General, TIme to Launch
Launch Mistakes

Launching products or services online is pretty popular right now.

It seems easy enough, right? Create the product, put it on your site and wait for the money to start rolling in. If only it were that simple.

Done properly, launches have some very specific requirements, and some very basic steps that must be followed. Here are a few of the most common mistakes that I’ve seen.


Common Launch Mistakes

1. Launching before you have at least 300 people on your email list

Everyone who launches a product online wants to believe that they will be the exception to the rule that you need to have some type of email following before you launch. The reality is, statistics show that only about 5% of people who are on your list will actually buy your product. If you have an extremely engaged audience, that number could be higher, but it’s the exception rather than the rule.

2. Thinking your social media fans and followers will buy from you

Maybe you have 10k followers on your favorite social media platform. That doesn’t substitute for having a highly engaged email list of over 300 people. The simple reason is that social media followers don’t tend to buy in the same way as email subscribers. Followers of your posts are used to getting your coolest stuff free. And, with most social media platforms, there’s no real way to move from the conversation they are used to having with you to a buying relationship. They are getting your best stuff, delivered right to them while they are sitting on the couch. Why would they ever visit you sales page?  It’s great you have a massive following, but before you launch you need to get those people on your list so you can start engaging them more actively.

3. Not communicating regularly with your email list by providing them with really amazing free content

Once you have someone on your email list, you have to work to stay front of mind with them.  You need to earn the right to be in their inbox. Just because they gave you an email address 3 months ago to get your amazing free offer doesn’t mean that they will remember who you are today or understand why they should buy from you.

Providing consistent, high-quality content via email keeps them opening those emails, and wanting more. What better audience can there be to pitch a launch offer to?

4. Believing you can just throw a few emails together and it will be a successful launch

Launches have a lot of strategy behind them including when to open your cart, how long to leave it open, what type of price point to offer, how many emails to send, how to name your product, and the types of Facebook or other advertising you will do. It isn’t as simple as writing a single email and letting people know you have something to sell.

5. Not planning enough time into the launch process

In most scenarios, the launch process itself takes about two weeks from the time the first email is sent to the time the cart is closed. the actual work, however, begins weeks, or even months, earlier when you begin drafting survey questions, scheduling emails and planning out social media campaigns. This is process not to be rushed.

6. Waiting for everything to be perfect

Launches are never perfect. Videos can always be better, emails can always be rewritten, timing can always be changed. The most important step in launching is to actually launch. Once you’ve done that, you can tweak, edit and change whatever you’d like. If you don’t launch the first time to see how everything works, continuing to change things is an exercise in futility because you don’t know if you’re changing it for the better or the worse.

The people you’re sending your emails to aren’t perfect and they don’t want you to be perfect either. Imperfection is comforting, it makes you seem real. So stop re-recording your videos because you don’t like the way you said, “is” and get on with it already!

The honest truth is, launching can be hard, or it can be easy but it’s never seamless. Learn from other people’s mistakes. Don’t think you’ll be the exception to the rule. And get yourself launched.

Tell me in the comments, what is holding you back from getting launched?

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Online Business Can Be Confusing

Don't know where to start?

Get a Roadmap for Online Business