About Me

A Digital Nomad Who Loves Tech

About Tracie Winge Shroyer

Hi, I’m Tracie, and I help women get past the tech so they can successfully launch their online product or business.

My Mission

If you’ve got an idea, a product, or knowledge to share, tech shouldn’t keep you from putting it out there. 
However, that’s what happens for many entrepreneurs: they know what they want to launch, they just can’t seem to put the pieces together. And who can blame them? Tech can be pretty overwhelming when you don’t know where to start. 

That’s why I started Launch Tech Made Easy: I want to simplify the tech for you – so you can focus on what you’re best at and launch. 

How I started my online business

It all started during the market crash of 2008. Don’t all great stories start with a low point? My husband Bret was CFO of a small start up and I was a stay at home mom of three when he lost his job.  Now to be fair, he wouldn’t have been much of a CFO if he hadn’t seen this coming, but it didn’t make it any easier to take. 

Not willing to give up the ability to stay home and raise our kids, I started looking for jobs I could do from home when I stumbled upon a brand new profession… virtual assistance. No one knew what it was, in fact most people thought it was a scam. How on earth could I earn a living working from home on my computer?

For six years I worked as a VA supporting online entrepreneurs. I loved the work, I was good at it and I was making a good income, but like most entrepreneurs, I got restless. I wanted something more. I decided I wanted to launch a course online. 

How I got passionate about launching…

Although I was a great VA, I had no idea how to launch anything. Launches were new back then, so I bought a course: Jeff Walker’s Product Launch Formula. Not one to start anything slowly, I immediately went all in and decided to join his mastermind group, Launch Club. 

At our very first Launch Club meeting, I was surrounded by other entrepreneurs who were working on courses of their own to launch. During the Q&A sessions, they were asking what a landing page was, how to set up an email service, and what a “list” was. I may not have known about how to create a course, but I knew how to do all of those things and it was a matter of hours before people at the event were coming up to me and asking for help. 

Launch Tech Made Easy was born. 

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From Course Creator to Launch Tech Expert & Consultant

That first Launch Club event had 60 attendees. By the end of the two days we had together, I had set up nearly 30 calls with people who wanted to use my services. There was no way I could manage that many different clients, so I decided that I now needed to hurry up and set up my course, Launch Tech Blueprint so people could learn how to do it themselves.

But here’s what I learned about tech. There are a whole lot of people out there who aren’t interested in learning how to set up their own tech. And there are a whole lot more people who are convinced that they can’t learn how to do tech. I don’t agree, but that’s besides the point. The first rule of creating a course is to offer your students exactly what they are looking for. And my students were NOT looking for a course on learning how to do their own tech.

Instead, they wanted to get things done. 

That’s why I’m now offering individual support:  

Custom launch plans

Custom Launch Plans

For people who want to launch, but need help determining how all the pieces fit together and when they need to be done.

One on one online launch support

One-on-one support

For entrepreneurs who want to do it themselves and just need a little push or an answer to their questions

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Launch rescue

Emergency launch support for when the best laid plans go awry.

launch tech made easy cog
launch tech made easy cog


In 2017, when our last kid left home, my husband and I looked at each other and said, “Why are we hanging out in this big house where the winters are terrible?” We were both working from home, and we decided we could just as easily do that work from somewhere else.

We sold everything we owned, bought an RV and hit the road.

People often ask the hardest part about living and working in 450 square feet: without a doubt it was leaving our volunteer positions as camera operators for our church. The best part? Collecting stories from people we meet.

Full-timing pairs well with another love: being outdoors. I do my best work outside. It probably stems from my high school summers working at a boys’ camp in the Boundary Waters Canoe Area. Since the camp was only accessible via boat, and I was the only girl, I learned the important skills of independence, resiliency, flexibility, managing boys, fire building, canoe carrying (I’m convinced it’s why I’m so short) and scaring away bears using only a shrill voice and garbage can lids. Some skills have been handier than others through my life, but they’ve all made me who I am today.

How I work full-time while traveling…

Thanks to the wonders of modern technology, I am able to work in just about any part of the country while we travel. We have hot spots for all major carriers and a wifi booster that stands 20 feet in the air. And we always, always have a backup plan.

People often ask how quickly we can pack everything up and relocate. If it means switching locations so we have a strong signal for a Zoom call, you’d be amazed at how fast we can move.

My clients are often amazed at how ingenious we get to make sure our online work can get done without delays and interruptions. Many of them hope to do the same thing some day. So if we occasionally need to turn off our cameras to increase signal strength, they understand. During crunch times, however, there’s no compromise. I pack up and move to ensure no interruption of service.

My Zone of Genius: Getting the Puzzle Pieces Together

From list building to conducting three-part video series launches, I’m the missing link when it comes to mastering the tech steps to setting up an online business.

I help online business owners discover basic tech isn’t hard, and knowing how it fits together is the key to long term success (even if you’re going to outsource the actual work).

I also know that as a solo-entrepreneur, you can’t (and shouldn’t) always do everything yourself. If you just don’t want to invest the time in learning the tech side of launching, then I’m here to do it for you.