The Costs of Starting an Online Business

There are some places not to skimp!

  I’ve talked before about the ways to save money when setting up your online business, this week is a little bit different. I’ll explain which products and services you’ll need to pay for to get the fastest traction online.   Download the transcript...
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Learning from the Online Experiments of Others

Hooray! You no longer have to keep your eyes on your own paper!

Ever looked at someone else’s email and thought, “Huh! How do they DO that?” Maybe it’s emojis in the subject line. Maybe it’s a little bit of text that shows up in email preview screens but no where else. Maybe it’s as simple as...
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The Keys to Creating a Valuable Lead Magnet

Free Offer, Freebie, Freemium... what's yours called?

No one is going to sign up for your newsletter. If you have a little box on the front page of your website that says, “Sign up to get my free newsletter” and it’s not really doing much for you, you’re about to learn...
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Landing Pages & Squeeze Pages: What They Are

& Why They're Important!

Landing pages, also called squeeze pages, are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketer’s latest product or freebie. But landing pages have a very specific...
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How to Increase Your Email Open Rate

Hint: It probably has nothing to do with your email service...

If I’m ever looking for a hot topic for discussion, How to Increase Email Open Rates and Engagement doesn’t disappoint. Deliverability rates, click thru rates, email open rates. What’s important, what isn’t and how to improve the scores that matter the most. Email is...
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Perfection is the Enemy

of Progress

There’s just something about entrepreneurs. There’s something that makes us believe, at least when first starting out, that everything we do has to be perfect. In some cases, perfection can be a way to stall. If we’re worried about how our website looks, the...
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You NEED this!

It's going to make getting on line so much easier!

Best of all? It's FREE!
You're going to love this. Trust me. You won't be sorry.