The Keys to Creating a Valuable Lead Magnet

Free Offer, Freebie, Freemium... what's yours called?

by Tracie

No one is going to sign up for your newsletter. If you have a little box on the front page of your website that says, “Sign up to get my free newsletter” and it’s not really doing much for you, you’re about to learn...

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How to Increase Your Email Open Rate

Hint: It probably has nothing to do with your email service...

by Tracie

If I’m ever looking for a hot topic for discussion, How to Increase Email Open Rates and Engagement doesn’t disappoint. Deliverability rates, click thru rates, email open rates. What’s important, what isn’t and how to improve the scores that matter the most. Email is...

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Why is Building an Online Business so Hard?

by Tracie

If you’ve ever traveled in the southeastern United States, you can’t miss the crazy marketing campaign for an 80 year old landmark. Signs, barn roofs and even mailboxes order you to See Rock City! A few months back, I finally succumbed to the marketing...

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Helping Entrepreneurs Set Up a Businesses Online is My Appendectomy: What’s Yours?

What is easy to you, but seems impossible for someone else?

by Tracie

Have you ever watched someone else do something that seems impossible and thought, “I could never do that! How is that even possible?” Maybe you feel that way when you think about how to set up a business online. I had one of those...

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Moving Your Successful Business Online

What to Consider When Emailing Your Customers

by Tracie

Our list of 900 is now down to 50! What happened? It feels like a bucket of cold water thrown in your face. Your beloved clients, the ones you’d move heaven and earth for, the ones you’ve worked to nurture and spoil over the...

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Landing Pages and Opt in Forms: What They Are, How They’re Different and Why You Need Them to Build Your List

You DO Want to Build Your List, Right?

by Tracie

Landing Pages and Opt in Forms. They can be confusing, no doubt about it. But today I’ll explain the difference and give you a few unique ways to use them in order to start collecting names and build your list. Here are examples of...

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Email Best Practices: To Broadcast or Autorespond?

How to Use Email to Create Raving Fans

by Tracie

Email.  As a consumer it can be the bane of our existence. It fills our inbox and slows down our day. It is also an excellent source of procrastination. As online business owners, we rely on email to build lists, communicate with followers and share...

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How to Build Your Email List

Successful Launches Start with an Engaged Email List

by Tracie

Most of the time when someone asks how to grow their email list what they’re really asking is, “How can I get 1,000 people on my list this month so I can hurry up and start selling to them?” Most people won’t admit that,...

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