The past few weeks I’ve shown you inside some of the most popular email service providers. so that you can get an idea for which one might be the best fit for your business. If you missed that series, you can find the first article here.
Choosing your email service is first important decision you’ll make as an online business owner. You need to consider price, available options, and how you plan to grow your business in the future.
For years I recommended MailChimp. It has a free option for small lists and an interface that appeals to a lot of people. But as I work with more businesses launching online courses and memberships, I no longer believe it’s a good option for people who are list building so they can launch.
Why I don’t recommend MailChimp for launching:
Ultimately, MailChimp not only has some things in its Terms of Service and Acceptable Use Policies that can be problematic if you plan to use their service for launching. Unlike other email services, they have also started enforcing some of them, closing down accounts without notice for violations. In particular, it doesn’t care for affiliate links in emails.
MailChimp also doesn’t have the automations, segmentations, tagging and advanced options you need if you’re running full-scale launches.
Don’t get me wrong, I still believe MailChimp is a great service for other types of people who send out newsletters or blogs, but for launching I don’t think it fits the bill.