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How to Set Up Email Double Opt-in on ActiveCampaign

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by Tracie in Tech Tip

Double versus single opt-in for email lists. It’s been a topic of contention for as long as I’ve been in online business.

People who favor single opt in feel like it grows their list faster and is easier for their new subscribers.

Double opt-in champions tout a cleaner list, more engaged subscribers and increased deliverability. Regardless of which camp you’re in, it’s a good idea to know how to set up double opt-in on your email service provider should you need or want to.

This week’s Tech Tip shows you how to set up double opt-in on ActiveCampaign. Not sure what double versus single opt-in means? Scroll down to see a video from 2016 where I describe the difference.

 

Single  v Double Opt in: What do they mean and which one is right for you?

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Online Business Can Be Confusing

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