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Insider’s Peek of Email Service Providers: Active Campaign

by Tracie in Tech Tip, Tools
email service

It’s one of the most common questions who want to launch ask: Which email service provider should I use? And it’s a legitimate question, there are a bunch of options available and they’re all different. Some hugely different, some subtly so.

For years I’ve recommended email service providers MailChimp, Aweber, Active Campaign and Get Response. But things have changed and I determined it was time to take a fresh look so over the next few weeks I’ll be doing a series of reviews on Active Campaign, Aweber and Mailerlite.

You’ll notice a change in my list. I no longer recommend MailChimp for a variety of reasons. Most significantly, its terms of service means it’s a good fit for people who want to make money online.

I’m also removing Get Response simply because it isn’t as popular as some other services which means there will be fewer contractors supporting it.

Mailerlite is a new addition. I’ve not take a close look and am excited to do so. It’s getting a lot of buzz.

Choosing the right email service for your online business is one of the most important decisions you’ll make. After all, if the service you choose is complicated or doesn’t
“speak” your language, you’re unlikely to want to use the service. In the end, it’s not nearly so much about deliverability or automations (although those are important) as it is about being easy to use and something you enjoy working in.

With no further ado, today I’m taking you for a quick look inside of Active Campaign so you can determine if it might be right for you.

Insider’s Peek of Email Service: Active Campaign

Want to take a peek inside of some other email services as well? Click to find my Insider’s Peek of Aweber & Mailerlite.

Do you love the idea of Active Campaign? Why or why not? I’d love to hear about it, or any questions you have, in the comments below.


** Some of the links in this article provide me with a small commission if you use them to sign up for a service. This won’t cost you any more, and I only link to those services I know and love (hence not all links are affiliate links).

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