Landing pages, also called squeeze pages, are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketer’s latest product or freebie. But landing pages have a very specific purpose and if they don’t entice the reader and cause them to press the ever important opt-in button, no one will ever see the freebie or buy the offer.
Today we’re talking all things landing pages, squeeze pages, and the ever important opt-in form. What they are, how you set them up and what makes them either irresistible or a complete mess.
Landing Page:
Landing Pages and Opt-in Forms go hand in hand. A landing page is where your clients LAND when following a link. An opt-in form is the place they actually enter their email address. Collecting these email addresses is how you’ll build your list.
Opt in Form:
I use LeadPages to create my landing pages and opt-in forms, but there are many other providers out there as well. When you create your landing page and opt-in form, customize them to make them your own. Change the colors, add your logo or branding. You definitely want to use wording to reflect who you are and what you’re offering (that cool freebie you designed).
Landing Pages and Opt-in Forms Build Your List So You Can Launch
When you’re preparing to launch your course or product online, your email list is going to be like gold for you. Those are your people, the ones who love everything you have to say and can’t wait to buy from you.
You want to build that list carefully, and to make sure it’s full of quality people who are likely to become buyers. Think about that as you put together your free offer, as you create your landing page and opt in form. What would your perfect client love to receive as the free offer? What types of graphics are they most likely to respond to, what types of words do they use?
Too often people throw together a landing page and opt in form, not considering the type of people they want to attract. Give it some thought and before you know it, you’ll have a great list of people who can’t wait to give you their money because they know how awesome you.
Have more questions about landing pages and opt in forms? Pop your question into the comments section below. This is a continuation of my series on the 7 Tools You Need to Launch Online.
Things to consider when choosing landing page services:
- Ease of use
- Template selection
- A/B Split testing
- Customization
Best practices for landing pages:
- Don’t make them longer than necessary
- Keep design simple
- Maintain consistency and alignment with your offer
Landing Page Services Discussed in This Week’s Video
Get more information about landing pages and squeeze pages in this video:
Wondering about the other steps to a funnel? Check out this blog post: Everything You Need to Know About Lead Funnels
