Landing pages, also called squeeze pages, are one of the most misunderstood pieces of the online marketing process. Too often a landing page is simply tossed together to promote or sell a marketer’s latest product or freebie. But landing pages have a very specific purpose and if they don’t entice the reader and cause them to press the ever important opt-in button, no one will ever see the freebie or buy the offer.
Today we’re talking all things landing pages. What they are, how you set them up and what makes them either irresistible or a complete mess.
Things to consider when choosing landing page services:
- Ease of use
- Template selection
- A/B Split testing
Best practices for landing pages:
- Don’t make them longer than necessary
- Keep design simple
- Maintain consistency and alignment with your offer
Landing Page Services Discussed in This Week’s Video
Wondering about the other steps to a funnel? Check out this blog post: Everything You Need to Know About Sales Funnels