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Leadpages: So Much More Than Just Landing Pages

by Tracie in General, TIme to Launch, Tools
landing pages for launching

In my line of work as a launch strategist and coach, I see a lot of landing pages.

There are many different platforms and services that create landing pages. There are even some free options. But I’m sticking with Leadpages*, and here’s why…

Leadpages is the landing page king

Leadpages* has been around a long time. I started using it back in 2015 when it was one of the only landing page options around. Things were pretty basic back then, nothing fancy like what can be created now using its templates.

This is one of the first landing pages I ever created. Not terrible, but definitely not what’s available today…

leadpages landing page

One of my first landing pages created on Leadpages

Here’s what’s cool. Despite the fact they’ve been around for quite a while, Leadpages has managed to continue to add features and improve. They’ve also got years worth of conversion data behind them. They know what works.

When you log into your account on Leadpages, you can sort templates to see the highest converting templates first. And, I can tell you from experience, they stay on top of their data. The highest converting landing pages do change. Last year I had a favorite template I used. It was clean and simple. I got used to knowing exactly which customizations I would need to make each time I wanted to change something.

After a few months, however, I checked out the template catalog again. My favorite template had been bumped from the top spot. There were a new, better performing landing pages available. I didn’t change any existing landing pages, but did switch to a new template for new ones.

One of the other things I love about Leadpages is that you can duplicate existing landing pages. When you do so, all of your tracking data, your favicon, your integrations are duplicated as well. This makes it so easy to create new landing pages quickly. It won’t take long until you can create new landing pages as quickly as you come up with ideas.

They’ve come a long way…

When I first started with Leadpages, I was just creating a simple opt in page so I could start to collect email addresses. Conversion and design were the furthest things from my mind.

Even then there were options for different types of opt in forms. When everyone else was trying to figure out how to put simple name and email forms on the home page of their websites, Leadpages was offering not only beautiful landing pages, but lots of other opt in options as well, like cool graphic boxes to place in the middle of a blog post that offered a freebie related to the topic I was discussing. Of course, the clickable boxes collected email addresses as well… this is how they looked.

landing pages for launching

 

So many options for opt-ins

Today Leadpages not only continues to offer those graphic boxes, but also a variety of other options like: pop ups, alert bars, opt-in texts and trigger links. They really do save you from using multiple services to achieve your marketing goals.

Pop up boxes, for example, are something that people like to try out now and again on their site, but don’t want to pay for a separate service.

Leadpages gives you the ability to try out a pop up or two on your site to see how you like it. You can create pop ups when someone arrives to your site, after they’ve been on the site for a certain amount of time, or when they click away from your site. There are settings to control the how long they should be browsing before the popup appears, and how often it will show up.

Leadpages also allows you to create opt-in alert bars, which appear at the top of your website and look like this:

 

And, it gives you the ability to have people opt in via text message, which is very appealing to some online business owners:

 

 

Fully customizable landing pages for launching

While creating a simple landing page is, well, simple. Leadpages also gives you the ability to create complex pages perfect for launching. Customization options include the ability to show multiple videos on one landing page, countdown timers that automatically close your cart and redirect latecomers to another url and pay for your course or membership, right from the landing page.

Checkout feature means no extra shopping cart fees

When you first start out online, there are a lot of places to spend money: email service, landing page service for starters. And then, when you’re ready to start selling things, a shopping cart so people can buy the things you are trying to sell.

It used to be that you had to pay for a separate shopping cart service or, at the very least, install a plug in on your website so people had a place to “checkout.” It’s another step, another thing that needs to be done.

Leadpages solved that problem by offering the ability for people to checkout and pay right from your landing page. You’ll still need a payment processor, like Stripe, but you won’t need to find and set up yet another service just so people can give you their money.

Leadpages will always be a part of my tech stack

I’ll admit, when I signed up for Leadpages four years ago, it was not only the new kid on the block, it was pretty much the¬†only kid on the block. There weren’t a whole lot of choices out there for creating landing pages.

Today there are choices, and I’ve looked at and tried many of them. I get asked all the time while I’m still using Leadpages when there are cheaper, and even free options available. I even wrote a different blog post all about it: Myth: You Can Build a High Converting Landing Page without Special Software¬†.

But with the design, ease of use, and features that Leadpages keeps adding, there’s no comparison on the market, free or paid. it will continue to be my landing page, beginning website creator, and checkout option of choice.

Want to know more about Leadpages Site builder for creating websites? You can check out my homepage here or this blog post What You Need to Know About Your Website Before Launching Online.

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