Learning from the Online Experiments of Others

May 16, 2018 | General

Ever looked at someone else’s email and thought, “Huh! How do they DO that?”

Maybe it’s emojis in the subject line. Maybe it’s a little bit of text that shows up in email preview screens but no where else.

Maybe it’s as simple as changing up the normal graphic in an email and replacing it with a GIF or a video player.

Do you make it a practice to notice these things? And if you do, what do you do about it?


Remember that swipe files are not used to steal other people’s information. Use it to gain ideas, but change the words and make it your own. Don’t try to be someone else.

Oh! And here’s an example of emojis in subject lines:

Screenshot 2018 05 03 08.09.06 Screenshot 2018 05 03 08.12.38

And the shortcut to get the emoji window to open in your email service:
Windows:Press Win + period (.) or Win + semicolon (;) to make the menu pop up.
Mac: Control + Command + Space bar

Have a great week! And I challenge you to tell me in the comments below what ONE new thing you’ve seen that you’d like to try this week!



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