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Myth: You Can Build a High Converting Landing Page Without Special Software

by Tracie in General, Tools
Take Action on Your Launch

Landing pages, squeeze pages, opt-in forms and sales pages. The terms are often used interchangeably.  All of these types of pages basically do the same thing. At least they all have the same goal: to encourage people to give up an email address or payment information in exchange for a product or service.

Landing pages can be set up using a variety of services or plug-ins. They can even be created from scratch with a little coding experience. So, which is better? Paying for a service that has templates or getting exactly what you want by creating a landing page from scratch?

In online business, we talk a lot about conversion. The number of people who see something and convert into a customer or a subscriber. Landing page services have done extensive research on what converts well and what doesn’t. But is it worth it to pay for that research¬† to get a landing page that converts?

Check out this week’s video for my answer.

What about free landing page services?

Sure, there are services out there that include landing pages as part of an email service or hosting service, and some of them might be good. But if you’re using a free service like MailChimp and counting on it to have high converting landing pages, you may be disappointed. Sometimes you get what you pay for. I believe this is definitely one of those times.

My landing page service of choice is LeadPages.*

Here’s my take on it… if you’re going to put the time and hard work into creating an offer, you want that offer to attract clients and get them to opt-in. Why would you take a risk with a landing page that you don’t know converts? Why give yourself another variable to worry about?

If you’d like more information on landing pages, and opt-in forms check out this blog post: Landing Pages & Squeeze Pages: What They Are

*This link is an affiliate link. That means if you sign up for Leadpages using that link, they will thank me by giving me a commission. But here’s the deal, if that happens, we’re both winners because you’re also going to get an amazing product. And, if you’ve followed me for any time at all, you know I only recommend things I love and use myself.

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