A few years ago, my husband and were starting an online business. We pulled out all of the stops, including a spiffy website that was almost guaranteed to convert all traffic to paying customers.
It was a thing of beauty. I’m serious. I loved that site and we spent a lot of time and money making sure it looked great.
But it never sold a single product for us.
When I think of all of the time we wasted making sure everything perfect, that the colors were right, that we had a great logo, that the layout was easy to understand, it makes me want to cry.
Because all of the time we spent making sure our site was beautiful was time we should have been spending on other things:
- Building our list
- Creating a terrific freebie offer
- Engaging our beloved audience on Facebook (or Twitter, or just about anywhere)
Without a list, without engaged clients, we had nothing. We had no business and we had no one to sell to. In truth, we didn’t even need a website at all.
You Don’t Need a Website When Starting an Online Business
You don’t need a website either. Please don’t spend time on building the perfect website until you are already building a list. Because without a list, you don’t have a business.
Here’s what you need to start your business:
- An email service provider
- An opt-in form
- A landing page
If you want more details about each of these steps, I’ve got you covered. You’ll want to check out this post: The Shortcut to Starting an Online Business.
What are you waiting for?