The 7 Tools You Need to Launch Online

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Online Business Can Be Confusing

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by Tracie in General, TIme to Launch, Tools

Offering a new product or service online seems like a pretty easy thing to do. With the right tools it can be.

But one of the hardest parts about getting set up online is figuring out the technical terminology and how the pieces fit together.

Let me lay it out for you.

1. Email Service Provider
When you launch online, you need to communicate with your ideal client. In most cases this will be via email. Spam laws prevent you from sending mass emails to your list via your personal email account, instead you need to use an email service provider (ESP). Common ESPs are Constant Contact, Mail Chimp, Get Response, Aweber, Active Campaign, Ontraport and Infusionsoft. Click here for a comparison chart on email service providers.

Your email service provider is where you communicate with your clients, set up your lists, and create your newsletters, autoresponders, thank you pages and confirmation messages. You can get more information all about Email Service Providers in this blog post.

2. Opt-in Form
An opt-in form is where your ideal client gives you her name and email address in return for a free offer, checklist or mini-course. Opt-ins can be built-in and managed by many email service providers, or can be provided by other specialized services like LeadPages or Click Funnels.

3. Landing Page
Landing Pages are where customers land when they click a link in an ad or on a blog post offering them something they are interested in. It might advertise a freebie, a video series or a free course. Landing pages are usually very simple, with a fantastic graphic, a few lines of copy and a large button with a call to action on it. When the button is clicked, it leads to the opt-in form. Get more info on Landing Pages and Opt in Forms here.

4. Payment Processor
To sell products online you need a way to accept money. If you’re just starting out, a PayPal button works just fine. Stripe is another good solution. Payment processors are also called merchant accounts.

5. Shopping Cart
Not everyone starts with a shopping cart. If you have just one product, a single Buy Now button hooked up to Stripe or PayPal may be all you need. Once you start adding products, however, you’ll need a way for your customers to buy multiple items. That will require a shopping cart. Get more info on Payment Processors and Shopping Carts here.

6. Website
Surprisingly enough, you don’t need a website to launch a business. A simple landing page and opt in form connected with your ESP works to start collecting emails without a website.

If you want to start with a site right away and are planning to grow it over time by adding features, be sure you choose a site, not  If you’re still curious about websites, check out this blog post.

7. Video Hosting Site
Video is hot right now and most launches use video in some form. Whether you’re doing a simple launch using just one video or a multi-video series, you need someplace to host the videos. Because you want people to see these videos and opt-in to buy your products, is really all you need. You can make the videos viewable via link only, which means only those who have opted-in for your list can see them.

8.Video Editing
If you’re doing a simple video, you may be able to use the free editing tools found by a quick Google search. If it’s more complex, you’re best off hiring a video editor. While many people think they can do this on their own, buying and learning the programs necessary can quickly add up. Find a video editor on Fiverr or Upwork instead, you’ll be glad you did. You can get all of my tips about video and video editing in this blog post.

There are many pieces to launching. Once you understand how those pieces work together, you’ve won half the battle.

Have questions? Comment below and I’ll be sure to help you out!

  1. Kirstin Keilty says:

    Yes! I need to meet with you Tracie!

    1. Tracie says:

      Hi Kirstin!

      What can I help you with?

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Online Business Can Be Confusing

Don't know where to start?

Get a Roadmap for Online Business