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The 7 Tools You Need to Successfully Launch Online

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by Tracie in General, TIme to Launch, Tools
Tools You Need to Launch Online

Offering a new product or service online seems like an easy enough thing to do. With the right tools it can be.

But one of the hardest parts about getting set up online is figuring out the technical terminology and how the pieces fit together.
Let me lay it out for you.

Here are the 7 Tools You Need to Launch Online.

1. Email Service Provider

When launching, you need to communicate with your ideal client. In most cases your best option is by sending email. Spam laws say you can’t send mass emails to your list via your personal email account. Instead you need to use an email service provider (ESP). Common ESPs are Mail Chimp, Get Response, Aweber, and Active Campaign. Click here for a comparison video on email service providers.

Your email service provider is where you communicate with your clients, set up your lists, and create your newsletters, autoresponders, thank you pages and confirmation messages. You can get more information all about Email Service Providers in this blog post.

2. Opt-in Form

An opt-in form is where your ideal client gives you her name and email address in return for a freebie of some type. Opt-ins can be built-in and managed by many email service providers, or can be provided by other specialized services like LeadPages.

3. Landing Page

Landing Pages are where customers land when they click a link in an ad or on a blog post offering them something they are interested in. It might advertise a freebie, a video series or a free course. Landing pages are usually very simple, with a fantastic graphic, a few lines of copy and a large button with a call to action on it. When the button is clicked, it leads to the opt-in form.

4. Payment Processor

To sell products online you need a way to accept money. If you’re just starting out, a PayPal button works just fine. Stripe is another good solution. Payment processors are also called merchant accounts.

5. Shopping Cart

Not everyone starts with a shopping cart. If you have just one product, a single Buy Now button hooked up to Stripe or PayPal may be all you need. Once you start adding products, however, you’ll need a way for your customers to buy multiple items. That will require a shopping cart. Get more info on Payment Processors and Shopping Carts here.

6. Website

Surprisingly enough, you don’t need a website to start a business. A simple landing page and opt in form connected with your ESP works to start collecting emails without a website.

If you want to start with a site right away and are planning to grow it over time by adding features, be sure you choose a WordPress.org site, not WordPress.com.  If you just want to get going and not bother with a site (truly you don’t need one at the very beginning), check out Leadpages for a cool one-page site option that is very quick and easy to set up.

When you’re ready to launch, however, a website becomes more important as you’re now asking people for money. They’re going to want to check you out and see what you know and what you do.

7. Video Hosting Site

Video is hot right now and most launches use video in some form. Whether you’re doing a simple launch using just one video or a multi-video series, you need someplace to host the videos. Because you want people to see the videos and opt-in to learn more about what you do, YouTube.com is really all you need. You can make the videos viewable via link only, which means only those who have opted-in for your list can see them.

8. Video Editing (I know, I said 7 Tools…)

If you’re doing a simple video, you may be able to use the free editing tools found by a quick Google search. If it’s more complex, you’re best off hiring a video editor. While many people think they can do this on their own, buying and learning the programs necessary can quickly add up. Find a video editor on Fiverr or Upwork instead, you’ll be glad you did. You can get all of my tips about video and video editing in this blog post.

There are many pieces to launching. Once you understand how those pieces work together, you’ve won half the battle. Think it still sounds like a lot to know and understand? Maybe it’s time to hire a VA. Here’s how to know if that’s a good option…

Have questions? Comment below and I’ll be sure to help you out!

**Note: some of the links I provided in this email are affiliate links. That means that if you choose to buy the product or service using that link, the company will thank me by giving me some money. If you don’t like that idea, no worries, you can find the links via a quick Google search. And rest assured, I never, ever share an affiliate link to a company I don’t know well or have done business with myself.

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Launching an Online Course?

This is the Checklist You've Been Looking For!

Get the Checklist!