Launch Tech: It’s Like a Can of Worms

General, TIme to Launch

You are a smart person. When it comes to launch tech, you know exactly what you need to do.

Doing it? Well, that’s a whole different can of worms.

Think about that for a second. It’s the perfect analogy.

You’ve got this can, the can is your launch and you’ve learned all about launching in the courses you’ve taken. The can is solid. It’s your strategy.

But then there are these tech pieces, these worms that keep escaping and getting tangled up, and they’re messing up your whole process.

Because it’s one thing to know what you need to do, and another thing entirely to actually understand how to do it.


Launch Tech can be like that.

You know you need to set up an email service, and a landing page and a freebie. But maybe you aren’t even sure what all of those things are…

Or you’ve got that first lead funnel set up, but putting the rest of the launch strategy together, the videos, the sales page, the payment processor and the shopping cart? It’s just so much to think about and unravel.

The most frustrating part? You’re really good at what you do… people love working with you, but this tech stuff makes you feel so inadequate that you just want to give up.

You’ve decided: You’re just not techie. This online stuff that seems to work so easily for everyone else? Maybe it’s just not for you.

Okay, got that out of your system? Perfect, let’s move on.


Launching doesn’t come naturally.

No one was born knowing how to launch. Not you, not Jeff Walker, or Amy Porterfield, or Stu McLaren, or anyone else you might be following.

And the things you need to do to launch? They really aren’t techie. Gone are the days when you need to know how to code something, or hire a web designer to create a landing page, or to spend weeks learning some crazy tech skill you’ll never need to know again.

When it comes to launch tech… what we’re really talking about is learning and setting up a few processes.

Have you ever bought a new appliance that was a little tricky? The first few times, you probably took out the instruction manual to figure out how to operate it. But then it got easier. The more you use it, the easier it gets. Now you only need to take out the manual if you’re trying to do something new or more complex.

Launch tech is like that.

Here’s the thing… you don’t need any more courses explaining what you need to do. You need step by step instructions on how to do it. Even better if you have someone by your side helping you along the way.

Wouldn’t that be amazing? If you had a place where you could go every time you had a tech question you needed answered? A place where you could ask questions live, share your screen, and have an expert help you figure out the problem so you can keep moving forward?

How awesome would it be to block off time to work on your launch pieces knowing you won’t be immediately sidelined because something you set up isn’t working? Instead, you can hop on a Zoom call and get your problem taken care of, on the spot. Would that be cool?

And, what if you could get one-on-one reviews of your stuff? Your landing pages, your sales funnels or your automations? Would that be helpful?

What would that do to your confidence? Would that help you feel like maybe, just maybe, you could finally conquer your tech once and for all?

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